«Has Apple Peaked?»
«Has Apple Peaked?» by Joe Nocera, The New York Times Int. Weekly, Mon 1. Oct 2012
«Jobs isn't there (Apple) anymore. There is also a less obvious reason that Apple's best days may soon be behind it. It happens in every industry. It was less than 15 years ago that Microsoft appeared to be invincible. But once its Windows operating system and Office applications became giant moneymakers, Microsoft's entire strategy became geared toward protecting its two cash cows. Its new products are mainly "me-too" versions of innovations made by other companies.
Now it is Apple's turn to be king of the hill - and, not surprisingly, it has begun to behave in a very similar fashion. You can see it in the patent litigation against Samsung and in the decision to replace Google's map application. Apple wants to force its customers to use its own products, even when they are not as good as those from rivals.»
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